Attitude Control

It's not a problem.... It's a solution! Flip your Attitude on the lanes!

Brunswick's newest advanced performance line is here - Meet Attitude Control! A new spin on a old classic, the Attitude Control features the Urethane Pearl reactive coverstock, finished at 500/1000 Siaair Micro Pad. You can expect this 'Tude to provide controllable length with a true urethane reaction on medium to dry lane conditions.

Inside, the Contra symmetric core surrounded by DynamiCore technology, as previously seen in the Hero line, will provide maximum performance and controllability for any bowler.
Here's what Brunswick has to say about Attitude:

The deep red Attitude Control is a special ball, using our famous urethane cover, but applying it to a core with a lower RG and higher Differential than typically seen in a urethane ball. This strong urethane cover with a stronger core will provide a urethane option for those who already love urethane and creates an option for lower rev rates and higher speed players that don’t get to use urethane as effectively